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Understand Your Web Users with Google Analytics

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Free Online Course: Understand Your Web Users with Google Analytics provided by Trailhead is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge.

Salesforce via Trailhead
2-3 hours worth of material
Self Paced
Overview

  • Use Google Analytics data to learn about your users, improve your website, and reach your business goals.

    • Market smarter and boost productivity with our leading platform integrations.
    • Sign up for a Google Analytics account, set your goals, and link with AdWords.
    • Get key insights for your site with out-of-the-box Google Analytics reports & dashboards.

Syllabus

    • Salesforce and Google Partnership
      • Know Your Customer Better with Salesforce & Google
      • Gain Marketing Insights and Drive Smarter Engagement
      • Transform the Way You Work with an Integrated Platform
      • Create Connected Experiences Across Platforms
    • Google Analytics Basics
      • Get Started with Google Analytics
      • Create Your Google Analytics Account
      • Define Your Goals
      • Create Your Goals
      • Link Your Google Analytics and AdWords Accounts
    • Google Analytics Reports & Dashboards
      • Get Started with Google Analytics Reporting
      • Use Audience Reports
      • Use Acquisition Reports
      • Use Behavior Reports

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