Overview
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This course is designed to understand how the Google Analytics works as a tool. Teaching is based on 50 practical tips from the interface.
Syllabus
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- Introduction
- Basic data description - dimensions and metrics
- How the measurement is done
- Bounce rate, time and uniqeness
- How to use the tool
- What to remember when doing analytics
- Socio-demo data
- Browser data
- Mobile experience
- Site content
- Site speed
- Internal site search
- How to use UTM parameters
- Traffic sources
- Landing page and keyword
- Keywords
- How to evaluate traffic sources
- Goal setup and funnels
- Product analytics and enhanced e-commerce
- Segmentation
- Google analytics access rights
- OUTRO
