Ultimate Google Analytics course + 50 practical tips

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Free Online Course: Ultimate Google Analytics course + 50 practical tips provided by Skillshare is a comprehensive online course, which lasts for 4-5 hours worth of material. The course is taught in English and is free of charge. Ultimate Google Analytics course + 50 practical tips is taught by Pavel Brecik.

Overview
  • This course is designed to understand how the Google Analytics works as a tool. Teaching is based on 50 practical tips from the interface.

Syllabus
    • Introduction
    • Basic data description - dimensions and metrics
    • How the measurement is done
    • Bounce rate, time and uniqeness
    • How to use the tool
    • What to remember when doing analytics
    • Socio-demo data
    • Browser data
    • Mobile experience
    • Site content
    • Site speed
    • Internal site search
    • How to use UTM parameters
    • Traffic sources
    • Landing page and keyword
    • Keywords
    • How to evaluate traffic sources
    • Goal setup and funnels
    • Product analytics and enhanced e-commerce
    • Segmentation
    • Google analytics access rights
    • OUTRO