Overview
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Explore best practices behind type in motion, and discover how to influence story and mood with typeface choices, movement, pacing, and special effects.
Syllabus
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Introduction
- Energize your typography by adding motion
- What you should know
- The elastic screen size
- Designing for the middle
- Interactive versus passive
- Typographic personality and expressiveness
- Size, weight, and width
- Color and complexity
- Foreground to background contrast
- Entering the screen, exiting the screen
- Animation qualities
- Transparency and fading
- Dwell time
- When it is called for
- Type in motion...or not?
- Next steps
