WEEK
TOPICS
Week-1
Unit 1: Introduction to Tourism Marketing-Approaches, Relevance and Role
Unit 2: Market Segmentation
Week-2
Unit 3:Tourism Markets: International and Domestic
Unit 4: Marketing Research
Week-3
Unit 5: Competitive Analysis and Strategies
Unit 6: Forecasting for Tourism and its Products
Week-4
Unit 7: Role of Technology in Tourism Marketing
Unit 8: Role of Public Organisations
Week-5
Unit 9: Role of Local Bodies
Unit 10: Role of NGOs
Week-6
Unit 11: Socially Responsible
Unit 12: Social Marketing
Week-7
Unit 13: Product Designing
Unit 14: Pricing Strategies
Week-8
Unit 15: Promotion Strategies
Unit 16: Distribution Strategies
Week-9
Unit 17: The Fifth P: People, Process and Physical Evidence
Unit 18: Familiarization Tours
Week-10
Unit 19: Seasonal Marketing
Unit 20: Trade Fairs and Festivals
Week-11
Unit 21: Regions, Cities, Leisure Spots
Unit 22: Events, Activities, Individuals
Week-12
Unit 23: Shopping, Education and Culture
Unit 24: Marketing Local Foods
Week-13
Unit 25: Star Category Hotels
Unit 26: Alternative Accommodation
Week-14
Unit 27: Supplementary Accommodation
Unit 28: Linkages in the Trade
Week-15
Unit 29: Airlines Marketing
Unit 30: Tourist Transport Marketing
Week-16
Unit 31: Travel Agency Marketing
Unit 32: Tour Operators Marketing
