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Presentation
The first volume of the MOOC “Tourism Management at UNESCO World Heritage Sites” was published on FUN MOOC back in January 2018. It attracted the attention of more than 6’500 learners from 166 countries and provided insights into UNESCO’s principles and doctrines, Communication Technologies, Economy, Management and Planning, and more.
Thanks to its success, the UNESCO-UNITWIN Network “Culture, Tourism, and Development” has decided to launch a brand new second volume of the MOOC, with six new chapters (see “Course Schedule”).
This second volume is designed and run by an international network of universities: highly profiled researchers and professors share their knowledge with you in an accessible way on tourism at UNESCO World Heritage Sites.
Tailored to policy makers, site managers, students and people active in the tourism industry, this new volume provides an introduction to tourism at UNESCO World Heritage Sites: focus of the course are heritage communication, management and marketing.
Overview
Syllabus
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Course Schedule
- Week 1 : Tourism Marketing
- Week 2 : Site Management Systems
- Week 3 : Behavior and Satisfaction on World Heritage Sites
- Week 4 : Historical Memories and Tourism on World Heritage Sites
- Week 5 : Religious Tourism
- Week 6 : Tourism in World Heritage Cities
