This is Such a Pain: The Role of Empathy in Design

Bad experiences. We all have them, it’s that moment we feel so frustrated we just want to shout “This is such a pain in the ***!" This is the phrase an experience designer lives for, but who really is an experience designer?

Bad experiences. We all have them, it’s that moment we feel so frustrated we just want to shout “This is such a pain in the ***!" This is the phrase an experience designer lives for, but who really is an experience designer? The truth is, everyone in an organization is a designer and we are all more empowered when we choose to act with empathy. These painful moments signal that we need to take what we are experiencing as an opportunity to design a better outcome. When we better understand what empathy is its, what its role is in designing great experiences, and how designers and non-designers alike can apply it, we empower everyone to design amazing experiences.