Overview
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There are no shortcuts for professional graphic design. This course helps clients and designers understand the value of graphic design and have more successful partnerships.
Syllabus
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Introduction
- Welcome
- What is a graphic designer?
- Why should I hire a graphic designer?
- Why would professional graphic design help my business?
- What is the role of the graphic designer?
- Why shouldn't I design the work myself?
- How do I find the right graphic designer?
- What do I need to ask when choosing a designer?
- What is the process and my involvement?
- How much should the project cost?
- What is a professional graphic designer?
- Why is it important to have a design education?
- Articulating the value of professional graphic design
- How do I justify how much I charge?
- What is my responsibility in the process?
- What is not my responsibility in the process?
- How can I work with a client to create a successful solution?
- How can I prove the project was successful?
- Recap
