The Step-by-Step Guide to Building your Thought Leadership on LinkedIn

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Free Online Course: The Step-by-Step Guide to Building your Thought Leadership on LinkedIn provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. The Step-by-Step Guide to Building your Thought Leadership on LinkedIn is taught by Alexandra Galviz.

Overview
  • Leverage the power of content on LinkedIn to become a thought leader. Create an authentic voice and grow your audience with tips from a Linked Top Voice for the UK.

Syllabus
  • Introduction

    • Why become a thought leader on LinkedIn?
    1. Who Am I?
    • What values do you embody?
    • What makes you unique?
    2. Positioning Yourself as a SME
    • What does your shop window say about you?
    • What is your key message?
    • Writing your career story
    3. Thought Leadership Strategy
    • Your thought leadership content map
    • Strategies to building your thought leadership
    4. Courageous Content
    • What holds you back?
    • The power of authenticity and vulnerability
    • Digital storytelling
    Conclusion
    • What impact will you make?