The Science of Sales

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Free Online Course: The Science of Sales provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. The Science of Sales is taught by Jeff Bloomfield.

Overview
  • Learn how the science of sales—understanding who people buy from and why—can help you better connect with your customers and their needs.

Syllabus
  • Introduction

    • Add science to your selling strategy
    1. The Science of Trust
    • Transactional vs. relational selling
    • The trust continuum
    • The trust matrix
    • The brain chemistry of trust
    • The trust disconnectors
    2. The Secrets of The Buying Brain
    • The three-layered brain
    • The five neuro-elements
    3. The Ultimate Customer Engagement Model
    • Create a connection: The "my why" story
    • Consultative qualifying: The four Is
    • Establishing credibility: The company story
    • Solving the problem
    • Handling any objection
    • Trusted advisors don't close
    Conclusion
    • Next steps