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The Science of Logo Design

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Free Online Course: The Science of Logo Design provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. The Science of Logo Design is taught by William Lidwell.

via LinkedIn Learning
Less than 1 hour of material
Self Paced
Overview

  • Learn about scientifically-based design principles that designers can leverage to create stronger logos.

Syllabus

  • The Science of Logo Design

    • The ARMM model
    • A is for attention
    • R is for response
    • M is for meaning
    • M is for memory
    • ARMMed and dangerous

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