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What is marketing in the digital age? Join Chris Bolman (Director of Marketing, Percolate) to learn a systemic approach to marketing that will help you better plan, execute, and measure the impact of your brand messaging efforts.
Today, as marketing's role in companies continues to expand, there's never been a better time to assess your brand and channel efforts. In this class, straightforward and insightful lessons will define marketing as a discipline, break down its purposes and objectives, and offer a way to think about marketing as a process.
Whether you're an entrepreneur looking to grow your marketing team, a junior marketer eager to understand the discipline today, or a seasoned pro looking for frameworks to hit "refresh," you'll gain insights to make the most of your marketing and drive impact.
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Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place.
Overview
Syllabus
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- Introduction
- Your Project
- What is marketing?
- Why does marketing matter?
- The Lifecycle
- Building a Team
- Planning
- Development
- Production
- Distribution
- Monitoring and Analysis
- Final Thoughts
