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Welcome to The Logo Design Process: Tips for Efficiency & Success. In this class we're going to break down a ton of useful tips and rules for every stage of the logo design process. From asking the right questions in Discovery, to sketching more efficiently, to understanding principles that will improve every design you make moving forward, all the way to presenting and sending off your final files.
The goal of this class is to make you a better logo designer, have your designs approved faster, and with less revisions.
This class is aimed at intermediate and advanced designers that have made logos in the past, but really want to elevate their skills, and save time in the process.
So if this class sounds interesting to you, click play, and let's get started!
Overview
Syllabus
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- Class Trailer
- The Class Project
- The Core Principles of Logo Design
- Unique Ideas
- The Rules of Sketching
- When To Use A Symbol Vs. Wordmark
- Typographic Decisions
- The Importance of Presentation
- Dealing With Criticism
- Discovery for Better Communication
- Do You Need A Mood Board?
- Layout Variations: A Must
- Supplying Final Logos: The Easy Way
- Past Logo Critique
- Thank You!
