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In today's blogosphere, a useful tutorial can garner some likes via social media or your website, but a BEAUTIFUL useful tutorial is what really has the potential to spread virally and lead to career opportunities. I have used tutorials as a way to generate buzz for my business (Paper & Stitch), get me into the pages of national print publications, and land some awesome freelance jobs. Now I hope to share some tips and tricks via this online class on Skillshare so you can design awesome tutorials of your own!
In this class, students will create an original tutorial from start to finish, with full text and photos. Through exclusive video lessons, PDFs, and curated links, we will go over the following topics:
- The Basics: The Key Components to a Good, Share-Worthy Tutorial
- Coming up with an Original Tutorial Idea that will get you Noticed
- The Ins and Outs of Shooting Tutorials (from photography to styling)
- **Note: Photography info will be theoretical, not technical, you do not need any special camera for this class
- Tips & Tricks for Getting your Tutorial into the Hands of Editors and Influential Site Owners
This class is meant for anyone that loves DIY projects and is looking for direction on how to share them in beautiful ways with other. Whether you are a professional blogger or a recreational DIYer, this class will teach you everything you need to know in order to present your projects in compelling fashion.
Overview
Syllabus
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- The Key Components of a Share-Worthy Tutorial
- Coming up with an original tutorial idea
- All about styling
- Styling a tutorial (demo)
- The kinds of photos that work best for tutorials
- Creating an image for the step by step photos in Photoshop
- Editing photos + How many photos it really takes to put together a great tutorial
- Taking photos with your camera phone
- Writing copy for your tutorial (part 1)
- Writing copy for your tutorial (part 2)
- Getting your work promoted / Pitching to blogs, sites, and magazines
- Setting yourself up for press to come to you
- Finding editors (via social media) to reach out to
