Overview
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Learn the key habits and skills of successful marketers.
Syllabus
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Introduction
- Long-term success as a marketer
- Set goals for accountability
- Inform decisions with data-driven research
- Balance big-picture thinking with the details
- Embrace a persistent execution process
- Take risks by regularly experimenting
- Aim to be adaptive as circumstances evolve
- Sharpen your communication capabilities
- Influence as a cross-functional partner
- Emphasize a customer-centric approach
- Develop your creative abilities as a marketer
- Use storytelling as a guiding principle
- Observe and learn consistently as a marketer
- Accept the development process
