Overview
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Discover how to leverage R, Python, and Tableau to gain robust insights from large data sets.
Syllabus
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Introduction
- Welcome
- Data science for marketing
- Obtain data
- Install R
- Install Python
- Install Tableau
- Orientation to UI for R, Python, and Tableau
- Exercise files
- Overview and case study
- Exploratory analysis with R
- Exploratory analysis with Python
- Exploratory analysis with Tableau
- Pros and cons
- Overview and case study
- Regression with R
- Regression with Python
- Regression with Tableau
- Overview and case study
- Prediction with R
- Prediction with Python
- Prediction with Tableau
- Overview and case study
- Cluster Analysis with R
- Cluster Analysis with Python
- Cluster Analysis with Tableau
- Overview and case study
- Conjoint analysis with R
- Conjoint analysis with Python
- Conjoint analysis with Tableau
- Agile marketing
- Design and conduct market experiments
- Stakeholder alignment
- Next steps
