The Business of Songwriting: First Steps

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Free Online Course: The Business of Songwriting: First Steps provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. The Business of Songwriting: First Steps is taught by Garrick Chow.

Overview
  • Get started in the business of songwriting. Learn about all of the major organizations, rights, and procedures that songwriters have to deal with in the music business.

Syllabus
  • Introduction

    • Welcome
    1. Understanding Performance and Mechanical Rights
    • What is a split letter?
    • Copyrighting your original songs
    • What is a performance rights organization (PRO)?
    • Registering a song with a PRO
    • What is a music publisher?
    • SoundExchange
    • Who is Harry Fox?
    • Understanding mechanical rights, master recording, and synch licenses
    2. Self-Distribution and Promotion
    • Being a do-it-yourself (DIY) musician
    • Setting up digital and physical distribution of your music
    • Direct-to-fan connection with Topspin, Bandcamp, and ReverbNation
    • Manufacturing physical copies of your music
    • Selling your music using Square Register and Reader
    • The importance of your website
    • Social promotion
    • Maintaining a mailing list
    • The importance of video and a YouTube presence
    • Music placement
    • Who's on your team?
    Conclusion
    • What's next?