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What does it mean to be entrepreneurial?
Being entrepreneurial is an exciting challenge and will help make your technology-based idea a reality.
In this free online course, you’ll learn from experienced technology entrepreneurs and educators from the University of Twente how to address three crucial questions along the path towards a financially sustainable venture. You’ll find out how to recognise, evaluate and exploit entrepreneurial opportunities.
This course is for entry-level students from all disciplines with an interest in technology-based entrepreneurship. It will be of particular interest to STEM students.
Overview
Syllabus
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- Opportunity recognition
- About this online course
- What is entrepreneurship?
- What is Lean Startup?
- How to recognize opportunities
- How to evaluate opportunities
- Week review
- Opportunity development
- This week
- On customer value driven market segmentation
- Customer research in the lean startup
- Targeting and positioning
- Does your product fit the market?
- Week in review
- Opportunity exploitation
- From idea to implementation
- Identifying your network
- Network management
- What about business models and financing?
- Wrap up