Technology Commercialization, Part 1: Setting up your Idea Filtering System

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Free Online Course: Technology Commercialization, Part 1: Setting up your Idea Filtering System provided by Coursera is a comprehensive online course, which lasts for 4 weeks long, 8-9 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from Coursera. Technology Commercialization, Part 1: Setting up your Idea Filtering System is taught by Mark Wilson.

Overview
  • New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

Syllabus
    • Week 1 - Case for Action
      • Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
    • Week 2 - Why so hard?
      • Top reasons why commercializing technology is so difficult
    • Week 3 - Customizing Your Filter
      • Turning those challenges into an Idea Filter
    • Week 4 - Discussing Filters from Different Creeds
      • Customizing Your Idea Filter: the best ideas for your particular Creed and
        Examples of various Filters for differing dimensions of Creed

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