Technical WordPress SEO

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Free Online Course: Technical WordPress SEO provided by LinkedIn Learning is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Technical WordPress SEO is taught by Brad Batesole and Madecraft.

Overview
  • Optimize from the inside out. Learn technical SEO techniques to enhance the discoverability, structure, and performance of your WordPress website and improve your search ranking.

Syllabus
  • Introduction

    • Drive bigger exposure on organic search
    • What to know before getting started
    1. Technical SEO Foundations
    • Exploring SEO for WordPress
    • Exploring site architecture
    2. Technical Tools
    • SEO crawler
    • Chrome inspector
    • Chrome Lighthouse
    • Merkle
    • Google Search Console
    3. Do-It-All SEO Plugins
    • Evaluating SEO plugins
    • The do-it-all SEO plugins
    • Yoast SEO
    • RankMath
    4. Starting with a Crawl
    • The initial crawl
    • Fixing page titles
    • Managing meta descriptions
    • Review heading tags with Crawler
    • Review heading tags with Inspector
    5. Managing Architecture
    • Wordpress architecture with permalinks
    • Permalink best practices
    • HTTP status codes
    • Changing article and page links
    • Changing permalink structure
    • Managing redirects with regex
    6. HTTPS
    • HTTP vs. HTTPS
    • Migrating to HTTPS
    7. Robots and Sitemaps
    • Robots.txt
    • Creating robots.txt via a plugin
    • Creating robots.txt via a server
    • Testing robots.txt
    • Sitemaps
    • Creating a sitemap with a plugin
    • Creating a sitemap manually
    8. Site Hosting
    • Importance of a good host
    • Content delivery network
    • Setting up Cloudflare on WordPress
    9. Domain Structure
    • Domain structure
    • Conforming to www and non-www
    • Creating www and non-www redirects
    10. Canonicals
    • Introduction to canonicals
    • Manually configuring canonicals
    • Configuring canonicals with RankMath
    11. Schema or Structured Data
    • Introduction to Schema.org
    • Inserting structured data or a schema
    12. Image Optimization
    • Reviewing image size
    • Using WP Smush to optimize images
    • Managing image alt attributes
    13. Speed
    • Mobile-friendly test
    • Animations
    • Measure site performance
    • Setting up a cache
    Conclusion
    • Next steps