Overview
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Optimize from the inside out. Learn technical SEO techniques to enhance the discoverability, structure, and performance of your WordPress website and improve your search ranking.
Syllabus
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Introduction
- Drive bigger exposure on organic search
- What to know before getting started
- Exploring SEO for WordPress
- Exploring site architecture
- SEO crawler
- Chrome inspector
- Chrome Lighthouse
- Merkle
- Google Search Console
- Evaluating SEO plugins
- The do-it-all SEO plugins
- Yoast SEO
- RankMath
- The initial crawl
- Fixing page titles
- Managing meta descriptions
- Review heading tags with Crawler
- Review heading tags with Inspector
- Wordpress architecture with permalinks
- Permalink best practices
- HTTP status codes
- Changing article and page links
- Changing permalink structure
- Managing redirects with regex
- HTTP vs. HTTPS
- Migrating to HTTPS
- Robots.txt
- Creating robots.txt via a plugin
- Creating robots.txt via a server
- Testing robots.txt
- Sitemaps
- Creating a sitemap with a plugin
- Creating a sitemap manually
- Importance of a good host
- Content delivery network
- Setting up Cloudflare on WordPress
- Domain structure
- Conforming to www and non-www
- Creating www and non-www redirects
- Introduction to canonicals
- Manually configuring canonicals
- Configuring canonicals with RankMath
- Introduction to Schema.org
- Inserting structured data or a schema
- Reviewing image size
- Using WP Smush to optimize images
- Managing image alt attributes
- Mobile-friendly test
- Animations
- Measure site performance
- Setting up a cache
- Next steps
