Overview
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Take your SEO expertise to the next level with this supportive introduction to technical SEO for marketers.
Syllabus
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Introduction
- Drive site traffic using technical SEO
- What you should know
- Why technical SEO is important
- Technical SEO tools: Website crawler
- Technical SEO tools: Website inspector
- Technical SEO tools: Speed testing
- Interpret what the crawler is telling you
- The role of robots.txt files
- When website log files can be useful
- What are Google's core web vitals?
- How to understand a website speed report
- Prioritizing speed problems
- Best practices for website architecture
- The importance of an internal linking strategy
- Determine when to use a redirect page
- Understand schema and why you need it
- Why canonicalization matters
- Helping crawlers understand international websites
- How to optimize images
- Best practices for on-site videos
- Prioritizing technical SEO fixes
