Technical Sales: The Role of the Sales Engineer

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Free Online Course: Technical Sales: The Role of the Sales Engineer provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Technical Sales: The Role of the Sales Engineer is taught by John Care.

Overview
  • Learn about the role of sales engineer and the essentials of technical sales—an exciting new career for anyone with technical know-how and the people skills to close a deal.

Syllabus
  • Introduction

    • Welcome
    1. What Does a Technical Sales Engineer Really Do?
    • Roles and responsibilities
    • The customer viewpoint
    • It's all about trust
    2. Discovery: What the Customer Thinks They Want
    • Technical discovery
    • Business discovery
    • The art of patience
    3. Matching Technology and Business
    • The power of three
    • The three wise men
    • Being a FABulous sales engineer
    4. Making the Pitch
    • Attention theory
    • Time travel
    5. Putting It All Together
    • Your #1 competitor
    • The technical win
    • The business win
    Conclusion
    • Next steps