Overview
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Succeed as an in-house creative. Learn skills to thrive in the business world while keeping your creative identity intact.
Syllabus
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Introduction
- Welcome
- Getting the most out of the course
- The gifts you bring: Your ROI
- Your team is different: Why you're not a prima donna
- Create a powerful culture with a mission and vision statement
- Using branding and self-awareness to enhance your culture
- Your value proposition: Know it, believe it, speak it, and live it
- A jack of all trades and a master of one
- Soft skills equal hard results
- An introduction into operational best practices
- Project-specific operational best practices
- General studio operational best practices
- Embrace your inner manager: Project management basics
- 25 ways to get fired
- Management is not a dirty word
- Demystifying client management
- Client management tactics
- Management management
- Peer management
- Communication style distinctions
- The power of words
- Strategic communication
- Communication tools guidance
- General communication tips and tricks
- The three spheres of corporate communication: The selling conversation
- The three spheres of corporate communication: The buying and logistical conversations
- Next steps
