Strategic Management

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Free Online Course: Strategic Management provided by Swayam is a comprehensive online course, which lasts for 6 weeks long. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from Swayam. Strategic Management is taught by PD Jose, Rejie George Pallathita, Sai Yayavaram.

Overview
  • Strategic Management is an important concept for managers, decision makers and entrepreneurs. This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).What you will learn: By completing this course you will develop a good understanding of:1) The concept of Competitive Advantage and its relation to a firm's strategy 2) Industry and competitive analysis3) Resource and competency analysis4) Analyzing strategy across corporate and business levels

Syllabus
  • Week 1: Introduction to Strategic Management

    • What is strategy?
    • The role of strategy
    • Strategic decisions
    • Aligning strategy and organization
    Week 2: Analyzing the External Environment
    • Strategic context of the firm
    • Industry Analysis : Porter's framework, complements, strategic groups and key success factors.
    • PESTLE Analysis
    Week 3: Analyzing the Internal Environment
    • The Resource based view of the firm
    • VRIO framework
    • Sustenance of competitive advantage
    Week 4: Competitive Positioning
    • Competitive positioning
    • Business level strategies : Cost leadership, differentiation, focus and dual advantage.
    • Value chain analysis
    Week 5: Managing the Multi-business Firm
    • Strategies for the multi-business firm.
    • The need of corporate strategy
    • Corporate level strategies
    • Strategy portfolio frameworks
    • Strategy implementation