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Strategic Communication for Sustainable Development

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Free Online Course: Strategic Communication for Sustainable Development provided by Swayam is a comprehensive online course, which lasts for 4 weeks long. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from Swayam. Strategic Communication for Sustainable Development is taught by Prof. Aradhna Malik.

IIT Kharagpur NPTEL via Swayam
4 weeks long
Finished
Overview

  • This course aims to provide basic formal training to budding professionals, social workers, and students in the role of strategic communication in sustainable development.Course Goals:1. To help the students understand the role of communication in sustainable development2. To help students use strategic communication to solve problems of sustainable developmentINTENDED AUDIENCE: Elective, UG/ PG in Management/ Social Welfare.INDUSTRY SUPPORT: All major corporate houses for training in Corporate Social Responsibility/ Management of their in house foundations etc.

Syllabus

  • Week 1:

    • Introduction to sustainability communication (30 minutes)&
    • Why is communication important for sustainable development (30 minutes)
    • Approaches to sustainability communication (1 hr)
      Week 2:
    • Sociological & psychological perspectives of sustainability communication
    • Sustainability communication: A systemic-constructivist perspective
    • Strategies for sustainable development
    • What is strategic communication?
    • How is strategic communication related to sustainable development?
      Week 3:
    • Steps of strategic communication for sustainable development
      Week 4:
    • Applications of strategic communication in sustainable development
    • Best practices in strategic communication in sustainable development
    Final Examination: Multiple Choice Questions just like the weekly assignments

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