Overview
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Bring the art of storytelling into your designs. Learn how to borrow the tricks writers, filmmakers, and advertisers use to tell great stories and apply them to graphic design.
Syllabus
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Introduction
- Welcome
- Storytelling in a visual profession
- What stories are, and why we respond to them
- Connect with your audience
- Stimulate emotion
- Worth a thousand words?
- Story structure
- Who is the protagonist?
- What is the story problem?
- The element of surprise
- Symbolism
- Iconography and logos
- Color and mood
- Composition
- Do it with style
- Typography
- Putting it all together
- Researching the audience and the client
- Using personas
- Coming up with story concepts
- The creative brief
- Wrapping up
