Overview
-
Learn how to apply narrative storytelling techniques to screenwriting for business video and marketing.
Syllabus
-
Introduction
- Welcome
- What you should know
- Born to tell
- The story of story
- It must have conflict! No, it mustn’t!
- The three-act structure
- Infotainment
- To tell the truth
- A world of your own
- Introducing Globe Bank
- Who's your audience?
- Two sides of the globe
- Main characters
- Main character, meet brand persona
- It lives! It lives!
- Body and soul
- The bad guys
- Globe's hero ... and villains
- Moral: Heavenly values
- Going up
- Mind mapping
- Back to the beginning
- The conflict
- The resolution
- Global conflict
- Choosing a genre
- Outlining
- Drafting
- Chekhov's gun
- Review of the final script
- Next steps
