Special Services Marketing in India

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Free Online Course: Special Services Marketing in India provided by Swayam is a comprehensive online course, which lasts for 8 weeks long. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from Swayam.

Overview
  • 1. Understand the concept, types and characteristics of Services2. Know interesting facts about growth of services in India in past few decades3. Make the students aware of reasons behind the growth of services in India4. Introduce various rapidly changing services that are contributing to Indian Economy5. Make the students know about quality issues in services
    Keep the students informed regarding international business in services sector

Syllabus
  • COURSE LAYOUT

    Weekly Plan
    Week 1 : Introduction to Service SectorWeek 2 : Marketing of Banking ServicesWeek 3 : Insurance Marketing ServicesWeek 4 : Tourism Services MarketingWeek 5 : Hospitality Services MarketingWeek 6 : Health Care Services MarketingWeek 7 : Marketing of Educational & Other ServicesWeek 8 : Issues in Quality control & Other Services