Social Media Strategy: Design, Manage, and Launch Campaigns

Attract new business opportunities with a personalized content strategy that speaks to your target market

• Introduction
• What, Where and How
• Digital Strategies That Become Creative Ideas
• Presenting and Producing Your Ideas
• Final project

Working in a globalized world means it’s vital to know the trends of the web before you make your next move. Digital strategist Ana Marín specializes in finding opportunities, trends, and cultural insights by analyzing the technology that enables human connection. She has worked on a variety of content from infomercials to music videos and is currently the digital integration and innovation vice president at McCann Worldgroup Mexico.

In this course, she shares her insights on creating digital strategies that capture an audience’s attention. Create your own social media ecosystem and post content that drives sales.

This is Ana’s second course with Domestika. In her first, Introduction to Community Management, she teaches you the fundamentals of fostering an active community online. This course is ideal for anyone looking to start a career in social media management.