Social Media Marketing Strategy: TikTok and Instagram Reels

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Free Online Course: Social Media Marketing Strategy: TikTok and Instagram Reels provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Social Media Marketing Strategy: TikTok and Instagram Reels is taught by Ashley Kennedy.

Overview
  • Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.

Syllabus
  • Introduction

    • Build a social strategy for TikTok and Reels
    1. Short-Form Video in Today's Marketing Landscape
    • Modern digital marketing strategies
    • The role of short-form video in social media marketing
    • Techniques to create strong short-form video
    • Digging deeper: TikTok
    • Digging deeper: Instagram Reels
    2. Effective Marketing Strategies for TikTok Videos
    • Top strategies for creating effective TikToks
    • Understanding the TikTok algorithm
    • Using hashtags effectively
    • Capitalizing on trends and challenges
    • Leveraging influencers
    • Creating ads
    • Using other TikTok tools and techniques
    3. Effective Marketing Strategies for Instagram Reels
    • Connections between Reels and TikTok strategies
    • Understanding the unique selling points of Instagram Reels
    Conclusion
    • Implementing your social strategy for TikTok and Reels