Social Media Marketing: Social CRM

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Free Online Course: Social Media Marketing: Social CRM provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Social Media Marketing: Social CRM is taught by Megan Adams.

via LinkedIn Learning

Less than 1 hour of material

Self Paced

Learn how to promote your business online and meaningfully engage with your customers using a social CRM (customer relationship management) system.

Syllabus

Introduction
- Welcome
- What is social customer relationship management (CRM)?
1. Get Started
- The new way of marketing
- Choose a social CRM platform
- Allocate resources
2. Develop Your Strategy
- Branding
- Rules of engagement
- Campaigns
3. Manage Social CRM
- Identify influencers
- Engage with prospects
- Customer service
4. Your Toolkit
- Process documentation
- Analytics
Conclusion
- Next steps

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Language

English
Certificate
Certificate Available
Date of Start
12th November, 2016
Price
Free Trial Available
Provider
LinkedIn Learning
Taught By

Megan Adams
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Social Media Marketing: Social CRM

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