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Discover how to facilitate your creative communication with the aid of top social media platforms such as Instagram, Facebook, LinkedIn, and Twitter.
Discover how to facilitate your creative communication with the aid of the top social media platforms. In this course, Von Glitschka breaks down how to use key features on Instagram, Facebook, LinkedIn, and other platforms to showcase your work, share your creative workflow, and generally grow your online presence. He talks about writing engaging posts on LinkedIn and reviewing audience insights to assess a post's performance. Plus, learn how to write posts to extend your reach on Facebook, find and engage with potential clients on Twitter, use geo-tagging and video on Instagram, and share your work on Behance. This course provides you with a solid introduction to these key platforms so that you can start building a social strategy designed to increase your brand awareness, and help you build a larger client base.
Overview
Syllabus
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Introduction
- Social media strategies for graphic designers
- Connecting with the author
- Understanding social media for business
- Branding yourself on social media
- What should you post
- The role of your website in social media
- Social media image sizes
- Social media continuity
- How to shorten a URL
- Writing and editing your posts
- Understanding LinkedIn
- Setting up profile and background images
- Writing an engaging post for LinkedIn
- Posting images on LinkedIn
- Posting videos on LinkedIn
- Posting carousels on LinkedIn
- Selecting featured content
- LinkedIn Audience Insights
- Understanding Twitter
- Setting up profile and cover images
- How to say a lot in 280 characters
- Using conversation threads and retweeting
- Posting images on Twitter
- Posting videos on Twitter
- Posting GIFs on Twitter
- Using hashtags on Twitter
- Using Advanced Search
- Engaging with potential clients and other creatives
- Understanding Instagram
- Setting up a profile image
- Posting images on Instagram
- Posting videos on Instagram
- Posting an Instagram story
- Posting carousels on Instagram
- Using geotags to map your creativity
- Connect with an audience on Instagram
- Understanding Facebook
- Setting up profile and cover images
- Creating a portfolio on Facebook
- Writing a post to extend reach
- When to pin a Facebook post
- Posting images on Facebook
- Posting videos on Facebook
- Posting GIFs on Facebook
- Posting Facebook Stories
- Understanding Facebook Insights
- Using Behance to improve SEO
- Using Pinterest to improve discovery
- Comparing platform reach
- Conclusion
