Overview
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LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.
Syllabus
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Introduction
- Become a powerful storyteller
- Introduction to storytelling
- Why great stories build relationships and make people care
- The history of storytelling and why you should care
- Relatability
- Novelty
- Tension
- Fluency
- Storytelling for relationship building in business
- Using story to make more effective presentations
- Selling and marketing yourself or your products
- The power of putting story into what you make and sell
- Understanding audience
- The story-relationship funnel
- The story matrix
- Create, connect, optimize
- Unleashing potential energy
- Universal storytelling frameworks
- The Ben Franklin method
- The sludge report
- Creating a culture of storytelling
- Next steps
