Overview
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Drive better results for your business. Get strategies for optimizing your online store to improve page rankings and build traffic.
Syllabus
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Introduction
- Drive up your ecommerce website rank
- Ecommerce silo structure
- Internal linking for ecommerce
- Optimize your ecommerce crawl budget
- Ecommerce navigation considerations
- Ecommerce URL structure
- Ecommerce subdomain vs. subdirectory
- Ecommerce anchor text
- Managing broken and redirected links
- Optimizing product pages for SEO
- Optimizing ecommerce content pages
- Buyer journey and keywords
- Ecommerce canonical URLs
- User experience
- Understanding how ecommerce SERP works
- Ecommerce rich snippet optimization
- Social media and video
- Continue learning SEO for ecommerce
