Overview
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Learn how to leverage storytelling throughout the sales process. Learn the 25 most essential types of sales stories to earn buyer trust and make the sale.
Syllabus
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Introduction
- A story for every step of the sale
- Explaining what you do, simply
- Who I've helped and how I've helped them
- Personal motivation story
- Take the stress out of the call
- Why I do what I do
- I'll tell you when I can't help you
- I'll tell you when I made a mistake
- I'll go to bat for you with my company
- I'm not who you think I am
- Founding story
- How we're different from our competitors
- Your product's invention or discovery
- Explaining the problem
- Customer success
- The "two roads" story
- Adding value
- Objection response
- Negotiating price
- Resolving objections before they come up
- Creating a sense of urgency
- Arming your sponsor
- Coaching the breakup
- What's worked well in the past
- Building loyalty
- Summarize the call
- Next steps
