Selling with Stories, Part 1: What Makes a Great Story?

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Free Online Course: Selling with Stories, Part 1: What Makes a Great Story? provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Selling with Stories, Part 1: What Makes a Great Story? is taught by Paul A. Smith.

via LinkedIn Learning

Less than 1 hour of material

Self Paced

Learn how to find, craft, and deliver compelling sales stories that resonate with buyers.

Syllabus

Introduction
- Find, craft, and develop your sales story
- What is a sales story?
- Why tell sales stories?
1. What Sales Stories You Need and When to Tell Them
- What makes a great story a great story?
- Choose the right story to tell
- Where to find great stories
2. Story Structure
- Story structures
- The hook
- The context
- Challenge, conflict, resolution
- Lesson and action
3. Story Elements
- Emotion
- Surprise
- Details
- Delivery: Oral and written
- Tell stories with data

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Language

English
Certificate
Certificate Available
Date of Start
19th July, 2017
Price
Free Trial Available
Provider
LinkedIn Learning
Taught By

Paul A. Smith
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Selling with Stories, Part 1: What Makes a Great Story?

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