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Learn how to sell and market your products on one of the internet’s most bustling marketplaces: Amazon.
Youâve already done the hard partâcreating a product that customers will love. In this course, learn how to successfully shepherd that product into one of the internetâs most bustling marketplaces: Amazon. Ryan Mulvanyâthe founder of Quiverr, a top Amazon brand management and marketing agencyâserves as your guide, showing you each of the key steps you need to follow to market and sell your products on the site. Learn how to create product listings and rank your products in a way that maximizes their potential; choose the right distribution strategy, whether itâs selling directly or using Fulfillment by Amazon (FBA); price your products; and look for smart ways to advertise.
Overview
Syllabus
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Introduction
- Selling and marketing on Amazon
- What you should know
- Five pillars of selling on Amazon
- Which Amazon Marketplace fits your business?
- Seller Central setup and walkthrough
- How to list your items on Amazon
- Making your products FBA eligible, and why it matters
- Amazon Brand Registry setup, and why you need it
- Customer service and seller performance
- Essential browser plugins for seller strategy/visualization
- Key components of a best-selling Amazon page
- Keyword research to improve your product's visibility
- Crafting beautiful product titles
- Designing effective product bullets
- Master beautiful product descriptions
- Creating images that convert
- Ways to mitigate rogue sellers on Amazon
- Identifying rogue sellers on Amazon
- How to protect your listing from hijackers
- Overview of pricing on Amazon: 1P vs. 3P
- How to calculate product profitability
- Using tools to help set your price
- Overview of reviews on Amazon
- Getting your first reviews on Amazon
- How to set up drip emails to follow up with Amazon customers
- Using product inserts to generate reviews and communication
- Advertising on Amazon
- Promotions on Amazon
- Final thoughts
