Running a Profitable Business: Understanding Cash Flow

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Free Online Course: Running a Profitable Business: Understanding Cash Flow provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Running a Profitable Business: Understanding Cash Flow is taught by Jim Stice and Kay Stice.

Overview
  • Great businesses can fail because of improperly managed cash flows. Learn the difference between net income and operating cash flow and how to manage your cash flow for growth.

Syllabus
  • Introduction

    • Understanding cash flow analysis
    1. The Importance of Cash Flow Analysis
    • Home Depot, 1985: Case study
    • Net income is not the same as operating cash flow
    • Cash flow problems kill companies
    2. Overview of the Statement of Cash Flows
    • Introduction to the statement of cash flows
    • Overview of the statement of cash flows
    • Practice categorizing cash flows
    • Deducing cash flow statements
    • Interpreting Walmart's statement of cash flows
    3. Using Cash Flow Data to Make a Loan Decision
    • Mortgage loan application
    • Interpreting free cash flow statements
    • Relationships in cash flow statements
    • Determining loan decisions
    • Classifying a cash cow company
    4. Convert Income Statement Data to Operating Cash Flow Data
    • The Jim Stice operating cash flow matrix
    • Understanding the direct method
    • Understanding the indirect method
    • Operating cash flow data as an IPO reality check
    • Identifying economic performance
    • Operating cash flow problems from high growth
    5. Managing Cash Flow
    • The Home Depot story revisited
    • Managing operating cash flow
    • Managing investing cash flow
    • Managing financing cash flow
    6. Cash Flow Numbers for Some Real Companies
    • Tough times in 2008, except for Exxon Mobil
    • Analyzing General Motors’ free cash flow
    • Apple: Cash flow data helps unravel accounting issues
    • The danger of free cash flow
    Conclusion
    • Manage company cash flow