Overview
-
Interested in starting a photography business? Learn how to become a professional photographer, whether freelance or full time.
Syllabus
-
Introduction
- Welcome
- The skills you need to get the most out of this course
- What made you decide to be a professional photographer?
- The hierarchy of why people hire a professional photographer
- Gauging your commitment
- Your core specialty for the foundation of your business
- Defining the specialties in professional photography
- Degree of difficulty in getting started in each specialty
- How to research and learn more about each specialty
- Practice doesn't make perfect: What if you're practicing it wrong?
- Building your portfolio and future galleries
- Family, friends, and model releases
- Understanding the industry, manufacturers, and vendors
- Conventions, conferences, and workshops
- Building your team
- Building your brand
- Building your reputation
- Your website
- Your blog
- The importance of your network
- Cultivating your network
- Contests, portfolio reviews, and local clubs
- Facebook forums, Instagram, and friends
- Know your gear
- Renting/leasing versus owning
- The core costs of your business
- Don't forget the other costs of doing business
- Know your audience
- The search for success
- Conclusion
