Overview
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Learn about the variables that go into pricing your work as a photographer.
Syllabus
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Introduction
- Welcome: The challenge and importance of understanding revenue
- Understanding revenue
- What are your goals?
- Full time vs. part time
- Local vs. global
- Owning your zip code
- Different demographics require different methods of reach
- Seeing through their eyes
- Where are they and what's important to them?
- Understanding the value of what you offer
- Gear and software
- Equipment, space, and vendors
- Top 10 list of things most often forgotten: Education, travel, and insurance
- Different specialties and different products
- À la carte vs. packages
- Fee based?
- Services vs. hard goods
- Single vs. 3–4 tiers
- Taking an appropriate margin and the key price points
- Competitors and your pricing
- Using a professional lab
- Printing your own work
- Vendors in your network
- Knowing what's hot and what's not
- A complete strategy
- Promotional offers
- Products/services that are unique: Day in the life and extended coverage
- Partnerships and cross-promotions with other vendors
- Cost tips
- Understanding the market's key price points
- Breathe: It's not a bad life—just a bad day!
- The economy
- Educating your clients
- Next steps
