Retail marketing

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Retail marketing provided by OpenLearn is a comprehensive online course, which lasts for 8 hours worth of material. Upon completion of the course, you can receive an e-certificate from OpenLearn. The course is taught in Englishand is Free Certificate. Visit the course page at OpenLearn for detailed price information.

Overview
  • This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, ...

Syllabus
    • Introduction
    • Learning outcomes
    • 1 A definition of retailing
    • 1 A definition of retailing
    • 1.1 Creating a definition of retailing
    • 1.2 Retail product ranges
    • 1.2.1 Different product choices
    • 1.3 Visit a retail store
    • 2 What is retail marketing?
    • 2 What is retail marketing?
    • 2.1 The retail marketing mix
    • 3 Marketing communications in retailing
    • 3 Marketing communications in retailing
    • 3.1 Marketing communications in practice
    • 3.2 The linear model of communication
    • 3.3 The message
    • 3.4 The marketing communication mix
    • Conclusion
    • References
    • Acknowledgements