Promoting Your Podcast

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Free Online Course: Promoting Your Podcast provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Promoting Your Podcast is taught by Danny Ozment.

Overview
  • Learn techniques and best practices for bringing your podcast to the world.

Syllabus
  • Introduction

    • Launching a successful podcast
    1. Launching a Podcast
    • Borrowing audiences
    • Creating a press kit for your podcast
    • Joining podcaster communities
    • Pitching other podcasters
    • The concept and function of your launch team
    • How to assemble your launch team
    • How to make a splash with product launch content
    2. Ongoing Promotion
    • Evergreen call to action for current audience
    • Social media best practices
    • Social media templates
    • Social media promotional schedule
    • Relaunch/replay episodes
    • Email lists and why they're important
    • Email list management tools
    • How to set up your email list
    Conclusion
    • Next steps