Product Photography: Creating Images that Sell

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Free Online Course: Product Photography: Creating Images that Sell provided by Skillshare is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Product Photography: Creating Images that Sell is taught by Olena Hassell.

Overview
  • Are you interested in taking photographs of small crafts and products for your business, but don't know where to start? This class is for you!

    In this class, you will learn how to create high-quality product photography that will get seen on social media and help make you money through e-commerce.

    Whether you are a small business owner looking to upgrade your photography skills, or new to this and hoping to start selling your goods online, my easy to follow guide will get you started, noted, and promoted. 

    You will learn how to master and manipulate natural light to capture amazing product photos using a smartphone or DSLR. Together, we'll make professional product grade images and edit them in Lightroom and VSCO apps. Your whites will be whiter, your colors brighter, more appealing leading to more sales. 

    I will share a simple way to style compelling vignettes, give hot tips to improve your photography and how to showcase your product through smarter composition.

     You will learn how to:

    • Set-up a simple home studio
    • Create light and air in product photography
    • Edit like a PRO in Lightroom and VSCO apps (free)
    • Use Color Theory To Enhance Your Photos
    • Understand And Balance Composition
    • Grow Your Following On-line On Instagram
    • Market Your Work To Clients

    We'll do this at low-cost using:

    • Minimal equipment (basic DSLR or smartphone, white poster paper, and a foam board)
    • Natural lighting (window)
    • Things that you already have at home (small ceramics, vintage finds, and tabletop accessories) 

    I will show you how to edit your images to make them pop, and how to wow your customers!

    In this class you will get:

    • 2 Styling Demos
    • Step-by-step layering Technique Overview
    • Tour of my Prop Closet And Home Studio
    • Composition Cheatsheet
    • Shoot-Prep Worksheet

    Checkout some of Olena's other courses:

    Still Life and Product Photography: 5 Ways to Improve Composition and Style with Impact

    Follow Olena in Other Places:

    • Instagram: @mangelka
    • Instaram: @naughtyteas
    • TikTok: @olenahassell

Syllabus
    • Introduction
    • Class & Project Overview
    • Shoot Prep
    • Studio Setup
    • Shooting Angles
    • What is Composition?
    • Achieving Balanced Compositions
    • Creating Engaging Content
    • Finding Your Style
    • Styling Step by Step
    • Editing on Your Smartphone
    • Promoting Your Work
    • Conclusion