Product Marketing: Creating Compelling Brand Imagery

Go to class
Write Review

Free Online Course: Product Marketing: Creating Compelling Brand Imagery provided by Skillshare is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Product Marketing: Creating Compelling Brand Imagery is taught by Jeff Staple.

Overview
  • Eager to get your products in front of customers in engaging, on-brand ways? Join jeffstaple as he reveals how to market your product through compelling brand imagery!

    In this 50-minute class, you'll learn how to plan and execute a photo shoot that tells a story, gains you customers, and grows your brand — an essential skill for all growing companies. You'll join jeffstaple on a real photo shoot to learn:

    • Planning: Deciding location, photographers, models, styling, and more
    • Shooting: Creatively directing photographers, models, and process
    • Selecting: Choosing the right photos for the right channels

    By the end, you'll have a beautiful photograph that captures both your product design and brand lifestyle — brought to life with the proper prep and execution that has brought jeff success.

    Image courtesy jeffstaple

Syllabus
    • Introduction
    • Planning
    • Finding Locations
    • Selecting Models
    • Hair, Makeup and Styling
    • Making Your Call Sheet
    • Executing the Shoot
    • Making Selects
    • Conclusion