Overview
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Learn how to launch your product into the marketplace the right way. Discover strategies, tools, and resources to make your product a success from day one.
Syllabus
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Introduction
- The ultimate playbook for product launch
- Getting the most out of this course
- Problem statements are your guiding star
- How to target the right audience
- How to validate your product/market fit (PMF)
- Set goals and metrics for a successful product launch
- How to do an effective competitive analysis
- Who are the stakeholders you need to engage?
- Your guide for a product stakeholder communications plan
- The best way to assemble and lead your product launch team
- How to engage your team in strategic planning
- What makes up a good product launch checklist?
- The practical guide for a successful product launch plan
- How to balance speed and quality
- The essential toolkit for product leaders
- The formula for great product storytelling
- A guide to growth hacking for exponential success
- How to connect with your market through social media
- The secrets to successful product marketing videos
- Supercharge your product launch with influencer marketing
- Build product credibility with engaging case studies
- Continue to build for product growth
- The importance of holding a product retrospective
- Now that your product launched, what's next?
