Overview
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Learn how to leverage the customer development process to quickly and cheaply find out what your customers really need—and, in turn, design products that they'll love.
Syllabus
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Introduction
- Welcome
- Introduction to customer development
- Four stages of customer development
- Where product ideas come from
- Overview of customer discovery
- What is a problem hypothesis?
- Create your own problem hypothesis
- Performing user research
- Define your target market
- Secondary research techniques
- Primary research techniques
- How to create a screener
- What makes a good survey?
- How to create a survey
- How to analyze survey results
- What makes a good interview?
- How to create an interview template
- How to conduct a user interview
- How to analyze interview results
- When to confirm or pivot
