Overview
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Learn how to develop an effective product strategy. Walk through a step-by-step process for creating a smart, thoughtful strategy and how to build support for it.
Syllabus
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Introduction
- Why you need a product strategy
- What is product strategy?
- Why strategy is important
- Tenets of a good strategy
- The elevator pitch framework
- Determine your target customers
- Fill in customer need
- Choose the market category
- Fill in the key benefit
- Add competitors and alternatives
- Determine the product differentiation
- Make strategy work
- How to identify key stakeholders
- How to collect and organize input
- Build support for your strategy
- Maintain your strategy
- How to implement a strategy
- Next steps
