Producing Music for Advertisements

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Free Online Course: Producing Music for Advertisements provided by LinkedIn Learning is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Producing Music for Advertisements is taught by Brian Lee White.

Overview
  • Help your client achieve the music that matches the vision for their brand, by assessing their needs and turning them into a compelling musical score for their commercial.

Syllabus
  • Introduction

    • Welcome
    • What you need to know
    • Using the exercise files
    1. The Assignment
    • Reviewing the creative brief
    • Reviewing the cut
    • Working with temp music
    • Decoding client expectations
    2. Setting Up the Session
    • Creating a new session and importing the video/dialogue
    • Selecting tempo(s)
    • Marking keyframes
    3. Building the Track
    • Creating a game plan
    • Constructing the rhythm section
    • Adding the bass
    • Creating a theme
    • Crafting sound design
    • Printing a version for review
    4. Review and Revise
    • Understanding the review and revision processes
    • Breaking down the client review and revision notes
    • Implementing the revisions
    • Strategies for managing projects with extended revisions
    5. Final Delivery and Additional Topics
    • Printing the music for delivery
    • Understanding and managing scope of work
    • Basic music licensing and publishing
    Conclusion
    • Goodbye