-
Join photographer and business expert Jared Bauman for an introduction to creating, running, and growing a successful photography business.
Throughout this class, Jared will break down the process of starting and running a successful photography business into clear, simple steps. You’ll develop a foundation for your business based on your unique skill set, values, and vision as a photographer. Jared will guide you through each stage of an effective consultation with a prospective client and teach you how to approach sales with confidence. He’ll also show you how to maximize your profit with effective pricing strategies. You’ll learn about the importance of a referral-driven client base and create marketing strategies for attracting and keeping the right client engaged with your brand.
Whether you’re just beginning to approach photography as a career or a long-time professional photographer looking to grow your brand, you’ll come away from this course with the inspiration and knowledge to create a business that’s just as dynamic as your photographs.
Overview
Syllabus
-
- 9:00 am - Introduction
- FreePreview: Defining Your Goals and Metrics
- 9:45 am - Goals and Metrics Q&A
- 10:45 am - Assembling a Team and Insourcing vs. Outsourcing
- 11:15 am - Creating a Company Manual
- 11:30 am - Jared's Business History
- 1:00 pm - Print, Online, SEO and Social Media Marketing
- 1:45 pm - Vendor and Client Referrals
- 2:30 pm - Specialism with Guest Jeff Jochum
- 3:00 pm - Defining Yourself in Three Words
- 9:00 am - Homework Review with Guest Jeff Jochum
- 10:00 am - Pricing: Packages
- 11:00 am - Pricing: A La Carte
- 11:45 am - Rebuilding a Pricing Sheet Part One
- 1:00 pm - Pricing: Extras List
- 1:45 pm - Rebuilding a Pricing Sheet Part Two
- 2:45 pm - Natural Upsell and Presentation
- 3:30 pm - Critiques of Students' Pricing Presentation
- 9:00 am - Introduction
- 9:15 am - Three Phases of a Consultation
- 10:15 am - Consultation Q&A
- 11:00 am - Sales Strategies with Jason Aten
- 1:15 pm - Sales: Out of Town Clients Q&A
- 1:30 pm - Six Figure Plan
- 2:00 pm - Profit Goals with Student
- Thanks + Credits
- 3:00 pm - Building Your Team
- 3:45 pm - Business Roadmap Challenge