Overview
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Learn to creatively compose short-form advertisements in Adobe Premiere Pro and create spots that market a brand as well as sell a product.
Syllabus
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Introduction
- Welcome
- Using the exercise files
- Marketing a brand
- Understanding the role of the editor
- Introducing the brand assets
- Starting previsualization by laying down an audio track
- Sketching the visuals with style frames
- Adding custom effects to the previsualization timeline
- Replacing hero shots
- Building action montages
- Exploring montage editing options
- Exporting a reference rough cut movie for effects creation
- Replacing temp voiceover and music
- Timing the cuts to audio
- Adding the final hero shots with effects
- Refining the cut
- Speed and timing effects
- Color effects
- Lighting effects
- Transition effects
- Setting up for sound design
- Tweaking sound effects for timed sound design
- Adding audio filters for creative sound design
- Clip volume adjustments
- Simple sound mix
- Next steps
