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PPC Fundamentals Course with Joel Bondorowsky

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PPC Fundamentals Course with Joel Bondorowsky provided by Semrush Academy is a comprehensive online course, which lasts for 5 hours worth of material. PPC Fundamentals Course with Joel Bondorowsky is taught by Semrush Academy. Upon completion of the course, you can receive an e-certificate from Semrush Academy. The course is taught in Englishand is Free Certificate. Visit the course page at Semrush Academy for detailed price information.

via Semrush Academy
5 hours worth of material
Self Paced
Overview

  • Get to know the basics of PPC from one of the world's most respected advertising specialists.

    Learn what it takes to become a confident pay-per-click specialist from field expert Joel Bondorowsky in a series of video lessons.

    This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.
    Features:

    • 36 video lessons crafted in cooperation with PPC expert Joel Bondorowsky
    • In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising
    • The course is 100% free! Save your money for your future PPC campaigns

Syllabus

    • PPC Overview: This module provides an overview of PPC — you will find out exactly what PPC is.
      • What is Pay Per Click
      • Overview of PPC Platforms and Channels
    • Strategy: Successful PPC campaigns have a sound strategy in place at their core. Learn how to create your strategy and budget accordingly. We'll also cover sales and decision-making funnels, as well as establishing conversions.
      • What is 'PPC Strategy'
      • Understanding Sales Funnels
      • Understanding The Decision Making Funnel
      • Establishing Conversions Along Your Funnel
      • Using Landing Pages
      • Setting Aside PPC Budget
    • Search Advertising: Become a PPC expert as you learn how to set up your PPC campaigns. Drive relevant traffic to your website that converts into customers. You will find out how to set up your PPC search advertising campaigns with Google Ads.
      • Intro to Search Advertising
      • Search Campaign Anatomy
      • Search Campaign Setup
      • Keyword Match Types
      • Intro to Keyword Research
      • Building Keyword Lists
      • Adding Keywords to Ad Groups
      • Writing and Testing Your First Ads
    • Shopping Campaigns: Successful shopping campaigns attract motivated shoppers who are looking for the right seller. In this module, we'll help you convert shoppers into buyers as we introduce you to shopping campaigns, help you set up your Merchant Center and your data feed, and launch your own shopping campaign.
      • Intro to PLA (Shopping) Campaigns
      • Setting Up Merchant Center and Your Data Feed
      • Launching Your Shopping Campaign
    • Display Advertising: An effective display advertising campaign attracts and motivates potential customers. Learn how to use display ads to build your business.
      • Intro to Display Advertising
      • Display Campaign Setup
      • Display Ad Formats and Creation
      • Display Campaign Targeting
      • Display Campaign Optimization
    • Universal App Campaigns: You will learn how to promote your mobile app in Google Search Results, the Display Network, the Google Play Store, and on YouTube with Universal App Campaigns.
      • Intro to Universal App Campaigns
      • Setting Your Universal App Campaign
      • Universal App Campaign Best Practices
    • Bidding and budgeting: Setting bids and budgeting for a campaign determine how successful it will be. Learn how to maximize your PPC campaign's profitability. You will get advice on how to set bids and budgets to ensure that your money is well spent.
      • The Value of a Click
      • Multidimensional Bidding
      • Conversion Optimizer
      • Campaign Budgeting
    • Multi-Touch Conversions: Not all conversions happen on the first visit. Some take place after multiple visits from multiple traffic sources.
      • Introduction to Multi-Channel Conversions
      • The Role of The Home Page
      • Branded Search Campaigns
      • An Easy SEO Win for PPC Gains
      • Bring Back Lost Users with Remarketing

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